Alternative to Wolt · 2026
Wolt finds the customer.
You keep them.
Smaqly is your own ordering system — so regular customers order directly from you, without Wolt's 30% commission. You keep Wolt for new customers. Smaqly takes your own. Starting from 399 kr/mo.
No credit card required · Cancel anytime · Built in Denmark
The right calculation
What does it cost to let Wolt
own your regular customers?
A typical Wolt customer orders 6-10 times a year after their first order. Each time you pay 30%. Here’s what it costs — and what you save by shifting 30% of them over to your own system.
If 30% of customers order directly from you next year
Commission that no longer goes to Wolt — because the customer ordered directly
Smaqly Professional costs 8,388 kr/year. Net gain: 99,612 kr
Side-by-side
Smaqly vs. Wolt
| Area | Smaqly | Wolt |
|---|---|---|
| Commission per order | ✓0 kr | 25-30% |
| Monthly price | ✓399-1499 kr/md | 0 kr (but commission takes more) |
| Who owns customer data? | ✓You do — full export | Wolt owns everything |
| Customer's phone/email | ✓Visible | Hidden as 'Anonymous' |
| Loyalty program | ✓Built-in — stamp card for all customers | Wolt's own loyalty (only for Wolt customers) |
| Own brand identity | ✓Your page, your logo, your color | Wolt's brand on everything |
| POS / Checkout | ✓Built-in on Professional+ | Separate |
| AI menu import | ✓Yes — from PDF or URL | Manual |
| Driver app | ✓Yes — own or external | Wolt drivers |
| AI tools | ✓17 AI features included | None |
| 10 storefront templates | ✓Yes — change anytime | Wolt's catalog layout |
| Multi-restaurant portal | ✓Manage 5+ branches from one account | Each location separately |
| Table reservations | ✓Built-in — unlimited number | No (takeaway only) |
| Gift cards & vouchers | ✓Built-in — sell + redeem | No |
| Commitment | ✓None — cancel anytime | None |
| Where is the data? | ✓EU (Frankfurt) · GDPR | Wolt's servers |
Templates that replace Wolt look
Your own page.
Not a yellow Wolt tile.
On Wolt, you have the same catalog tile as the 47 other takeaways in the neighborhood. On Smaqly, you have your own domain, your own logo, and one of 10 designs — pizzeria, burger joint, sushi bar, late-night kiosk, and more.
Built-in AI — included
AI tools Wolt
does not have at all.
Wolt is an ordering app. Smaqly is a complete operating system with AI built directly in — no add-ons, no credit system, no extra fee.
- 01AI menu import
Photograph the menu or send URL — our AI reads dishes, prices, allergens, and creates all 87 dishes in 4 minutes.
- 02AI hero photo generator
Generates food photos in your brand style. Wolt expects you to provide pro photos. Smaqly makes them for you.
- 03AI newsletter writer
Write a Danish Thursday campaign in 30 seconds — directly to YOUR customers' email. Wolt has no direct channel to your customers.
- 04AI menu translation
The entire menu in English, German, Spanish with one click. Wolt only shows Danish.
- 05AI churn predictor
Spots customers who are about to leave — automated win-back emails. You don't even have the customers on Wolt.
- 06Voice-to-cart
Older customers can dictate orders by voice. A new accessibility angle that no takeaway platform has.
Frequently asked questions
What restaurants are asking about
How much cheaper is Smaqly than Wolt?+
Wolt takes 25-30% of each order as commission. Smaqly costs a fixed 399-1499 kr/mo regardless of order volume. A restaurant with 1 million kr/year in Wolt revenue pays ~300,000 kr in commission — Smaqly's Professional plan costs 699 kr/mo (8,388 kr/year). The difference is about 291,000 kr/year.
Do I need to cancel Wolt before I can use Smaqly?+
No, and we don't recommend that. Wolt is still the largest source of new customers in many cities. Keep Wolt for new customer acquisition — use Smaqly to move your regular customers over so you don't pay 30% commission on customers you already have. Co-exist, not replace.
What happens to my customers if I switch from Wolt?+
On Wolt, Wolt owns the customer — you only see 'Anonymous customer'. On Smaqly, YOU own the customer data: phone, email, order history, preferences. You can send campaigns, loyalty stamps, and personalized offers directly. That's the biggest long-term gain.
Can Smaqly set up my menu from my existing Wolt page?+
Yes. Send us the link to your Wolt page, and our AI will read the menu and automatically create all dishes, categories, allergens, and prices. It takes 2 minutes. You make adjustments, and you're ready.
What about delivery if I drop Wolt?+
You can use your own drivers through our driver app, or integrate Wolt Drive (they offer delivery only without commission on the food). You set your own delivery zones, fees, and radius.
How long does it take to get on Smaqly?+
30 minutes. You create the account, the AI imports your menu, you upload a logo and a hero image, and you have a ready takeaway page set to receive orders.
What happens to my Wolt reviews?+
Wolt owns the reviews — they don't come with you if you leave the platform. On Smaqly, you build your own review archive with JSON-LD structured data, so stars appear in Google results when customers search for your restaurant name. Tip: Ask your best Wolt customers to leave a Google review too — it follows you forever.
How long does the setup take?+
The setup itself takes 30 minutes. The AI automatically imports your menu from your Wolt page — you upload a logo + a hero image, and you're ready. The conversion phase (where regular customers start ordering directly instead of through Wolt) typically takes 2-6 months, depending on how actively you use QR codes, discount flyers, and loyalty programs.
Do I have to choose between Wolt or Smaqly?+
No — you keep both. Wolt for new customers, Smaqly for regular customers. The two systems run parallel without conflict. You control the pace of how many customers you transition over. No risk, no revenue drop.
What if my customers don't know Smaqly?+
Customers don't need to know 'Smaqly' — they know YOUR restaurant. They order on your own domain (e.g., pizzeria-roma.dk) or via QR code on the table/bag. We provide you with ready-made QR posters, NFC table stickers, and Instagram bio links. 80% of orders come from QR + Google Maps after the first month — not at all from 'Smaqly traffic'.
Every month you wait, you pay Wolt 30%
of your own regular customers.
30-day free trial. We automatically import your menu from Wolt. You only pay if you decide to continue.