smaqly
Free trial
Platform · 60+ features · One price

The entire takeaway platform
for Danish restaurants. No commission.

Smaqly combines everything Danish restaurants otherwise pay for with five different providers: 48 restaurant templates, 10 takeaway storefronts, POS system with multi-printer and MobilePay, 11 AI tools, staff scheduling with payroll, driver app with GPS tracking, real-time kitchen app, and multi-restaurant portal — in one complete takeaway system, for one fixed monthly price.

  • 48
    Restaurant templates
  • 17
    AI tools
  • 60+
    Built-in features
  • 0 %
    Commission per order

Core features

Six systems in one. Read about each one.

Smaqly replaces the systems Danish restaurants otherwise buy separately — online ordering, cash register system, staff scheduling, table booking, marketing, and loyalty. Dive into each feature.

10 storefront templates

Storefront templates for pizza, sushi, burger, café & more.

Each template is built for a specific industry — from Neapolitan pizzeria to Tokyo street food to Michelin fine dining. The same online ordering, cart, and POS behind it. You customize colors, logo, and publish on your own domain — no Wolt branding anywhere. Need a full restaurant website? Choose from 48 restaurant templates with table booking.

Browse all 10 →
Mobile-first

Each template is built for mobile first. Lighthouse 95+. PWA-ready out of the box — customers can install your site on their home screen.

Own brand

Upload your logo and hero photo, choose your colors. Own domain with SSL included on Professional+. No Wolt branding anywhere.

Change whenever you want

You can switch templates anytime in the dashboard. Take a season with Fine Dining look for winter. Switch back to Bistro in summer. One click.

Customer experience

Online ordering, cart & payment.
Polished at the pixel level.

The entire ordering flow — from QR code on the table to reservations, gift cards, and loyalty — is built specifically for Danish restaurants. MobilePay, Danish allergen labeling, and GDPR-compliant customer data out of the box.

Ordering
Online ordering 24/7

Customers can order anytime — even when the restaurant is closed. Set pickup window, delivery time, and pause button.

PickupDeliveryDine-inCatering
Table QR
QR code on each table

Print stickers with unique QR codes for each table. Guests scan, order directly — you automatically link the table to the order.

Group orders
Group booking

Share a link, everyone chooses their own dish, payment is collected. Perfect for office lunches and friend gatherings.

Reservations
Table reservation

Built-in reservation system for Danish restaurants. Set party size, lead time, and block periods. SMS confirmation automatically.

See prices
Gift cards
Digital gift cards

Sell gift cards directly from the ordering page. PDF attachment, unique code, can be partially used. Stripe, Reepay + MobilePay included.

See prices
Loyalty
Loyalty program

Points per order, level-up, discount codes. Automatic SMS when the customer reaches a new level. You own the customer database.

Allergens
14 EU allergens + diets

Label each dish with allergens. Customers filter for 'gluten-free' or 'vegan' — only matching dishes are displayed.

Reviews
Verified reviews

Only customers with a completed order can review. Moderated in the dashboard — hide spam with one click.

PWA
Installed as an app

iPhone, Android, desktop. Customers add your ordering page to their home screen — no App Store, no fees.

POS module

POS system with multi-printer
& MobilePay
built for Danish restaurants.

Smaqly is a complete cash register system for pizzerias, sushi, burgers, cafes, and fine dining. The POS module runs on iPad, Mac, or Windows with multi-printer ESC/POS out of the box — one button, and the receipt comes out in the kitchen, bar, register, and pickup simultaneously. Flatpay as the primary card terminal, MobilePay, and TastSelv-compliant SAF-T reporting for SKAT.

  • Multi-printer routing
    Split orders print at the relevant station — pizza in the kitchen, drinks at the bar, receipt at the register.
  • Flatpay terminal
    Danish card payments with MobilePay. Wireless Bluetooth terminal. Tip function built-in.
  • Cash shifts
    Open and close the register per shift. Cash counted automatically, X and Z receipts. Differences logged.
  • Tables + dine-in flow
    Flow for on-site ordering. Add dishes along the way, split payment, collect at one table.
  • TastSelv reporting
    Daily SAF-T reports for SKAT. Z-bon archive. Cash marketing overview.
Smaqly POS · Café Crave
Table 4 · 3 courses
#0287
  • 1× Margheritakr 115
  • 1× Carbonarakr 155
  • 1× Tiramisukr 75
Totalkr 345
Live on iPad, Mac & Windows

Do you see something that fits your restaurant?

Start free trial

AI package · 17 tools

AI for menu import, translation & pricing.

17 built-in AI tools specifically for restaurants — from AI menu import (photo of printed menu → live database in 60 seconds) to AI translation, pricing coach, and inventory forecast. No add-ons, no credits to manage. You take a photo of a menu, we create the database. You request a newsletter, we write it.

01
AI Menu import

Upload a photo of your printed menu — we automatically read names, descriptions, prices, and categories. Live in 60 seconds.

02
AI Receipt-OCR

Take a photo of supplier receipts — we extract amounts, VAT, supplier, and book them in the accounts.

03
AI Voice-to-cart

The guest says 'I want a pizza and a cola' — the AI adds it to the cart. Hands-free ordering.

04
AI Hero generator

Describe your restaurant — we generate a professional hero image with Stable Diffusion. Brand consistent.

05
AI Newsletter writer

Write 'send 30% discount Thursday' — the AI crafts the email, selects the segment, schedules the send.

06
AI Translate

Translate the entire menu into English, German, French, or Arabic with one click. Customers see their language automatically.

07
AI Pricing coach

The AI analyzes your menu against competitors, season, and margins — suggests price adjustments you can approve.

08
AI Churn predictor

The AI identifies customers who are dropping off — suggests personalized offers via SMS before they leave.

09
AI Competitor watcher

Monitors competitors in your city — prices, reviews, new dishes. Daily insights directly in your inbox.

10
AI Inventory forecast

Predicts how much ground meat you need to order on Friday based on weather, season, and history.

11
AI Meal recommender

The guest says 'I feel like something Asian under 150 kr' — the AI finds the 3 best dishes on the menu.

12
AI Marketing autopilot

One click → AI generates the week's content (3 social posts, 1 email, 1 offer) based on your data. You approve — nothing is sent automatically.

13
AI Social posts + image

AI-written posts for Instagram/Facebook with tone, angle, and hashtags — and a matching AI-generated image.

14
AI Campaign text

Let AI write the subject line + body text for your email campaigns — choose goals and tone, fill in the fields with one click.

15
AI Offer suggestion

AI analyzes your orders and suggests offers for the quiet times — one click creates the promo.

16
AI Win-back

AI-written drip messages that win back inactive customers and thank new ones for their first order.

17
AI Menu Descriptions

Write appetizing English descriptions for all dishes that are missing one — in one second per dish.

Example · AI Menu Import

From printed menu to database in 60 seconds.

Upload a photo or PDF of your menu. We read each dish — name, description, price, category. You review the result in a table and click 'Import'. The entire menu is live on your ordering page.

→ Reading menu...
✓ Margherita Pizza · kr 115
✓ Carbonara · kr 155
✓ Caesar Salat · kr 85
... 47 more dishes
→ Ready for import

Realtime + PWA apps

Realtime kitchen app
+ PWA for drivers.

When a customer places an online order, a pop-up appears on the kitchen iPad the same second — with sound. The driver receives a push notification on their phone. All apps are PWA — installed without the App Store, work offline, and sync when there’s internet again.

Kitchen app

iPad in the kitchen. Sticky bar with the number of active orders. Mark as ready with one click.

Driver app

PWA on the driver's phone. Picks up, drives, delivers. Live GPS for the customer.

Admin app

The dashboard can be installed as an app. Push notifications, no browser.

New order · #0287
Table 4

Margherita, Carbonara, Tiramisu

  • 1× Margheritakr 115
  • 1× Carbonarakr 155
  • 1× Tiramisukr 75
Totalkr 345
Live
Live delivery · #0291
En route
🍕Restaurant
🛵Jonas
🏠Customer
ETA 9 min
Jonas · own driver
3 deliveries on the route
0 % commission

Delivery & drivers

Own drivers
with live GPS tracking.

Smaqly is built for restaurants with their own drivers — not platform couriers. The driver operates with an app on their own phone, the customer follows the delivery live on a map, and you pay 0% commission on a single delivery.

  • Own drivers
    Your own staff delivers — no third-party couriers and no commission on the delivery.
  • Driver app (PWA)
    Pick list, delivery queue, and route overview. Installed on the phone without the App Store.
  • Live GPS for the customer
    The customer follows the driver on the map and sees an updated ETA — fewer 'where is my food' calls.
  • Driver tracking on TV
    A display in the restaurant shows all active deliveries and drivers on one screen.
  • Push for new delivery
    The driver gets notified directly on their phone as soon as an order is ready to go.

Multi-restaurant + Site builder

Multi-restaurant portal for chains
— one login, all locations.

Run 1 restaurant — or 50. Multi-restaurant portal with chain overview, shared menu import, central discount management, and consolidated accounting. Each location has its own storefront, its own brand, and its own menu — all in one checkout system and takeaway system.

  • Chain dashboard
    View revenue, orders, reviews across all locations in one view.
  • Shared menu import
    Create the menu in one place, push to all locations. Local customization per restaurant.
  • Site builder
    Drag-and-drop blocks to build story pages, about us, events. Live preview.
  • Own domain + SSL
    Use «order.myrestaurant.dk» or «my-own.com». SSL included on Professional+.
  • Role management
    Owner, manager, cashier, driver. Each role sees only what they need to.
Café Crave Holding
5 locations · Today
Live
  • Randers · Dytmærsken
    47 orders · open
    kr 12.450
  • Aarhus · Søndergade
    64 orders · open
    kr 18.230
  • København · Vesterbro
    81 orders · open
    kr 24.890
  • Aalborg · Boulevarden
    32 orders · open
    kr 9.870
  • Odense · Vestergade
    51 orders · open
    kr 14.560
Total todaykr 80.000

Marketing tools

SMS, email & loyalty
— directly to your own customers.

Your customer database belongs to you — not Wolt, not Just Eat. SMS campaigns, email newsletters, push notifications, and social integration are directly in the Smaqly dashboard. No middleman keeping in touch with your own regular customers.

💬
SMS campaigns

Segment by regulars, dropouts, new customers. GatewayAPI or your own gateway.

📧
Email newsletter

AI-written, brand-consistent. Schedule, A/B test, open rate.

🎟️
Discount codes

% off, kr off, free delivery, free item. Stack rules built-in.

Reviews

Automatic SMS after order. Verified reviews. Google import.

🔗
Referral program

Customer invites friends. Both get a discount. Self-sustaining loop.

Promo banners

Countdown timer on the ordering page. «Offer expires in 47 minutes».

👥
Social proof

Live «Mette ordered a pizza 2 minutes ago» overlay. Proven conversion.

📈
Upsell engine

AI suggests "Would you like to add a fries?" based on customer history.

Comparison

Smaqly vs. Wolt.

See why 100+ Danish restaurants have switched away from Wolt — and explore the entire alternative-to-Wolt range.

Feature
smaqly
Wolt
Commission per order
0 %
30 %
Own brand + domain
Yes
No
Templates & storefronts
48 + 10
No
POS with multi-printer
Yes
No
AI tools
11 pcs
0
You own customer data
100 %
0 %
Multi-restaurant portal
Yes
Limited
Reservations + table QR
Yes
No
Own drivers
Yes
No
Gift cards + loyalty
Yes
No
MobilePay + Flatpay terminal
Yes
Limited
Self-reporting for tax
Yes
No
EU data + GDPR
Yes
Partial
Local Danish support
Yes
Limited
Personal onboarding from the founder
Yes

FAQ

Frequently asked questions

Everything about the Smaqly platform, pricing, setup, and payment — for Danish restaurants.

What does Smaqly cost?

From 399 kr/mo for Starter (1 restaurant, takeaway system + storefront). Professional from 699 kr/mo adds POS system, AI package, and own domain. Multi-restaurant and chains from 1,499 kr/mo (Business) — or Enterprise from 2,499 kr/mo for unlimited locations. See the full overview at /prices.

How long does setup take?

Most Danish restaurants are live within 24 hours. You choose a storefront template, run AI menu import with a photo of your existing menu, customize colors and logo — and publish on your own domain. We assist with onboarding all the way.

Can I keep my own domain?

Yes. You can use order.yourrestaurant.dk or your-own.com as your primary domain. SSL is included on Professional+. No Wolt branding or Smaqly subdomain anywhere on the customer side.

What happens to my existing POS system?

You can run Smaqly POS alongside your existing cash register system during a transition period. Smaqly POS supports multi-printer ESC/POS, Flatpay terminal, MobilePay, and self-reporting for tax — so most restaurants migrate 100% within 1-2 months.

Is there a commitment?

No. Smaqly is a monthly subscription with no commitment — cancel anytime. We believe the platform should be good enough that you stay because you want to, not because you're locked in.

What payment methods are supported?

Stripe (card + Apple Pay + Google Pay), Reepay, MobilePay (online and in POS), cash and card payment via Flatpay terminal. Gift cards can be used as a payment method across all channels — including partial use.

Ready?

The entire platform.
From 399 kr/mo.

30 days free trial. No credit card required. You can be live on your own domain within 24 hours.

Features — POS, AI & online ordering · Smaqly