smaqly
Free trial
smaqly β€” Self-service
smaqly β€” Cash register & kitchen
smaqly β€” Takeaway & overview
smaqly β€” Everything in one system

Your own takeaway system for restaurants β€” online ordering, POS & delivery with no 30% commission

Self-service

Let the guest
order themselves.

Kiosks, customer screens, and cash registers work together β€” shorter queues, fewer mistakes.

  • Self-serviceThe guest orders themselves
  • Customer screenLive order status
  • Cash register & ordersEverything in one place

Calculate your savings

What do you save,
when regular customers order directly?

You pay Wolt today
30.000 kr/md
30% commission on your entire Wolt revenue
30% order directly from you
30.000 kr/md
No commission Β· You keep an extra 9.000 kr
Saved commission per year
108.000 kr
Smaqly 699 kr/md costs 8.388 kr/year. Net gain: 99.612 kr

The calculation assumes that 30% of your current Wolt customers will order directly from you next year. Pizzeria/sushi types typically reach 40-60% within 6 months with QR codes + discount flyers + loyalty.

Start free trial β†’

No binding Β· 30 days free Β· Live in 24 hours

Smaqly is the alternative to

WoltMyShopOrderYoyoOnlineshop.dkLemonsoftRestaurantOnlineFoodoraWoltMyShopOrderYoyoOnlineshop.dkLemonsoftRestaurantOnlineFoodora

Why Smaqly

01

0% commission on your own

Wolt takes 30% of every order. Smaqly takes 0% from your own ordering site. Every regular customer you switch over costs nothing in commission.

02

Fixed low monthly price

From 399 kr/mo. You can budget β€” even when you have a good week.

03

Your customers, your data

Email + phone + order history belong to you. No platform stands in between.

04

Delivery under your control

Own delivery app or integrate with Wolt Drive. Your zones. Your fees.

The math

Everything via Wolt
840.000 kr

You keep

360.000 kr

they take Β· 30% of total revenue

30% moved to Smaqly
948.000 kr

You keep

252.000 kr

they take Β· 30% of the 70% that still remain with Wolt

50% moved to Smaqly
1.020.000 kr

You keep

180.000 kr

they take Β· 30% of the 50% that still remain with Wolt

On 1.2M kr/year in Wolt revenue, you save 108,000 kr with 30% conversion to your own system, or 180,000 kr with 50%. Smaqly Professional costs 8,388 kr/year β€” net gain goes straight to your pocket.

Take 2 minutes

Get a personal calculation based on your numbers.

Calculate my savings

Smart features

We have talked to Danish restaurateurs about what frustrates them with Wolt, JustEat, and the old POS systems. This is what we have built differently.

01The customers are YOURS

Email, phone, order history β€” you own it all.

Wolt and JustEat forbid you from contacting your own customers outside their app. Smaqly: every single customer email + phone number + order history is yours. Send discount emails on Thursdays. SMS 'we have gnocchi today' to regular customers. Export CSV whenever you want.

  • βœ“Loyalty CRM with segments (regulars, rare, new)
  • βœ“Email + SMS campaigns directly from the dashboard
  • βœ“Export CSV to Klaviyo, MailChimp, Hubspot
  • βœ“GDPR-compliant consent handled by us, not you
9:41
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smaqly
Stamkunder
428 kunder Β· 142 aktive denne mΓ₯ned
Alle (428)Faste (142)Sjældne (89)
πŸ•
Mette Larsen
23 ordrer Β· sidst i dag
4.280 kr
VIP
πŸ₯—
Jens Hansen
18 ordrer Β· sidst 3 dage
3.640 kr
VIP
🍝
Sofie Nielsen
12 ordrer Β· sidst i gΓ₯r
2.150 kr
VIP
πŸ”
Anders Bach
8 ordrer Β· sidst 5 dage
1.480 kr
VIP
↑ Vis flere
02Acceptance gate

No order goes through until you have accepted it.

Unlike Wolt and JustEat β€” the customer does not receive an 'order confirmed' until the kitchen has actually seen it and said yes. Choose pickup time (15/30/45/60 min) or decline with a reason. Forgot the order? Auto-refund after 10 min.

  • βœ“Live message on kitchen tablet with sound beep
  • βœ“Choose ETA: 15, 30, 45, 60, or 90 min
  • βœ“Decline with a reason β€” the customer automatically gets a refund + SMS
  • βœ“Auto-accept toggle for restaurants with stable preparation times
9:41
πŸ”” Ny ordre
#1287Pickup
Mette L.
3 retter Β· 287 kr
1Γ— Margherita89
1Γ— Capricciosa119
2Γ— Cola 0,5L40
"Uden lΓΈg pΓ₯ Capricciosa tak"
Bip-lyd Β· vibrer indtil accepteret
03AI menu import

Upload your old menu. We do the rest.

Take a photo of the menu or upload the PDF. AI reads dishes, prices, variants, allergens β€” and inputs everything into Smaqly. What used to take 4 hours now takes 4 minutes.

  • βœ“Recognizes dishes, prices, categories, descriptions
  • βœ“Auto-tags 14 EU allergens from ingredients
  • βœ“Suggests variant groups (size, sides)
  • βœ“Manually correct what the AI guessed wrong β€” drag & drop
9:41
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smaqly
AI menu-import
Lad AI'en gΓΈre arbejdet
πŸ“„
menukort_2026.pdf
1.4 MB Β· 4 sider
βœ“ LΓ¦st
Genkender retter…78%
Fundet 32 retter
AI
Margherita
Pizza · Gluten · Mælk
89
AI
Capricciosa
Pizza · Gluten · Mælk · Æg
119
AI
Caesar Salad
Salat · Æg · Mælk · Hvede
95
AI
Tiramisu
Dessert · Mælk · Æg
55
04Realtime from kitchen to customer

The customer sees exactly where their pizza is.

Not a static '30 min ETA' like Wolt gives. Our tracking updates in real-time while the kitchen works: received β†’ accepted β†’ in the oven β†’ ready. The customer gets a push notification when it's ready β€” you avoid 50% of 'where is my order?' calls.

  • βœ“4-step live status: received, accepted, in preparation, ready
  • βœ“Push notification to the customer when status changes
  • βœ“Driver position on the map if delivery is chosen
  • βœ“Realtime via Supabase β€” no polling, no delay
9:41
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smaqly
Din ordre
FΓΈlg den i realtid
Estimeret klar
18:08
om ca. 20 minutter Β· Pinocchio Aarhus
Status
βœ“
Modtaget
17:42
βœ“
Accepteret
17:43
β€’
I tilberedning
17:48
Klar til afhentning
~18:08
Ordre #1287
3 retter Β· 287 kr
05Karma zone

Sell surplus food cheaply β€” avoid waste.

It's 5:30 PM and you still have 23 dishes ready to throw out at 10 PM. Activate the Karma zone β€” customers see your surplus dishes with 30-50% discount with a deadline. You still make money, the environment wins, and you become known as the restaurant that doesn't waste food.

  • βœ“Mark dishes as 'Karma' with one click from the kitchen iPad
  • βœ“Auto-calculates discount based on time to closing
  • βœ“Less food waste + extra revenue on dishes that would otherwise be thrown out
  • βœ“Visibility only in the 'last hour' zone, not all day
9:41
🌱Karma-zone
Sidste time β€” billigere mad, ingen spild
⏱ Lukker kl. 22:00 · 1t 18m tilbage
πŸ•
Margherita
89 kr49 krβˆ’45%
4 tilbage Β· forsvinder snart
πŸ₯—
Caesar Salad
95 kr55 krβˆ’42%
2 tilbage Β· forsvinder snart
🍰
Tiramisu
55 kr30 krβˆ’45%
6 tilbage Β· forsvinder snart
🌍 Du har sparet 12 kg COβ‚‚ denne mΓ₯ned
06Bring your own payment

Behold your current payment provider.

Do you already have Frisbii (Reepay), Stripe, or Nets? Smaqly connects via API. You keep your account, your fees, your payouts. We take 0% of the transactions. Never.

  • βœ“Frisbii (formerly Reepay/Billwerk+) β€” Danish-founded, cheapest on MobilePay
  • βœ“Stripe β€” global, all cards + Apple Pay
  • βœ“Nets Easy, QuickPay, Bambora coming in 2026
  • βœ“Per-restaurant keys β€” Smaqly never sees the money
9:41
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smaqly
BetalingsΒ­udbyder
Din konto, dine penge
Frisbiiβœ“ Aktiv
Dansk Β· billigst pΓ₯ MobilePay
Denne mΓ₯ned
412 ordrer
Omsætning
98.4 k
Smaqly tager
0 kr
Andre udbydere
S
Stripe
Globalt Β· alle kort + Apple Pay
Klar til at koble
N
Nets Easy
Klassisk dansk Β· Dankort
Kommer 2026
Q
QuickPay
Whitelabel Β· custom checkout
Kommer 2026
πŸ’Έ Smaqly tager 0% af dine transaktioner

Realtime + PWA apps

Realtime kitchen app
+ PWA for drivers.

When a customer places an online order, a pop-up appears on the kitchen iPad the same second β€” with sound. The driver receives a push notification on their phone. All apps are PWA β€” installable without the App Store, work offline, and sync when back online.

Kitchen app

iPad in the kitchen. Sticky bar with the number of active orders. Mark as ready with one click.

Driver app

PWA on the driver's phone. Picks up, drives, delivers. Live GPS for the customer.

Admin app

The dashboard can be installed as an app. Push notifications, no browser.

New order Β· #0287
Table 4

Margherita, Carbonara, Tiramisu

  • 1Γ— Margheritakr 115
  • 1Γ— Carbonarakr 155
  • 1Γ— Tiramisukr 75
Totalkr 345
Live

All-in-one

Most restaurants juggle 4-6 different systems β€” one for ordering, one for the cash register, one for scheduling, one for booking. Each with its own login, its own bill, and its own support. Smaqly is everything in one.

πŸ€–
+ 17 AI tools included

Menu import from photo, voice-to-cart, price coach, churn prediction, newsletter writer. This is not available as a separate purchase β€” it's only with Smaqly.

Without Smaqly β€” 6 separate systems
  • Online ordering system500 kr
  • POS / cash register system400 kr
  • Scheduling + payroll (Planday-type)600 kr
  • Table booking system400 kr
  • Email & SMS marketing250 kr
  • Loyalty & gift cards200 kr
Typically in total~2.350 kr/md

Plus 6 logins, 6 bills, 6 support numbers β€” and systems that don't communicate with each other.

With Smaqly Business β€” everything included
1.499 kr
/mo Β· one system Β· one login
You save
~851 kr/md
β‰ˆ 10.212 kr per year
Start 30 days free trial

Prices for separate systems are indicative typical Danish SMB prices and vary based on the number of users and locations. The point is not the exact figure β€” it's that a single integrated system is cheaper, simpler, and without integration hassles.

How it works

01

Create restaurant

5 minutes. Enter name, CVR, address. Smaqly automatically creates your customer page.

02

Build your menu

Import PDF menu (we read it with AI), or create dishes manually. Set allergens, images, prices.

03

Share the link

smaqly.dk/r/yourrestaurant or your own domain. QR on the table, link in Instagram bio, poster by the door.

04

Receive orders

Kitchen app beeps. You cook. Frisbii/Stripe/MobilePay clears. 100% of the money goes to your account β€” Smaqly takes 0%.

Prices

You pay the same whether you sell for 50,000 kr or 500,000 kr. No commission, no volume tiers, no hidden fees.

We recommend Professional for most restaurants

Β 

Starter

Pizza, kebab, lille cafe

399kr/md

Ekskl. moms

Inkl. 25 kr/md til SMS + 25 kr/md til AI

Kom i gang β†’
  • Online bestilling + QR-bestilling ved bordet
  • UbegrΓ¦nset ordrer β€” aldrig gebyr pr. ordreUNIKT
  • Levering med leveringszoner
  • Automatisk kΓΈkken-print + kΓΈkken-skΓ¦rm
  • BetalingslΓΈsning: Stripe + MobilePay
  • Stempelkort (loyalitet)
  • Salgsstatistik
  • Β«Bestil igenΒ» for tilbagevendende gΓ¦ster
  • Β«Ring mig opΒ»-besked fra gΓ¦ster
  • Anti-madspild med rabat-zoneNY
  • Tryksager: brochurer/flyere/visitkort + AI-designUNIKT
OgsΓ₯ inkluderet

Eget domΓ¦ne (selv-hostet) Β· Email-support + begrΓ¦nset telefon-support (hverdage 09–16)

TilkΓΈb

Vi hoster dit domæne + SSL — +49 kr/md

Mest valgt
Professional

Travle takeaways

699kr/md

Ekskl. moms

Inkl. 50 kr/md til SMS + 50 kr/md til AI

Vælg Professional →
Alt i Starter +
  • Kasse / POS-system til Windows/Android β€” ingen maskine medfΓΈlger
  • Bordbooking + reservationer
  • Hjemmeside-bygger + 48 skabeloner
  • ChauffΓΈr-app med GPS-tracking
  • Medbring egen betaling (Flatpay/Nets)UNIKT
  • Email-kampagner
  • Gavekort + rabatkoder
  • Stamkunder-CRM + segmenter
  • Flere brugere β€” personale-login med roller
  • AI auto-svar pΓ₯ anmeldelserNY
  • AI menu-foto: snap et billede β†’ udfyldt retNY
  • Whitelabel staff-apps (kΓΈkken + driver + loyalty)NY
  • Daily Z-rapport + kasse-afstemning (SKAT-klar)
  • Digital egenkontrol + allergen-rapportNY
  • Multi-sprog menu
  • 10% rabat pΓ₯ alle tryksager
OgsΓ₯ inkluderet

Eget domΓ¦ne β€” vi hoster + SSL Β· Forudbestilling / planlagte ordrer Β· Smart auto-pause nΓ₯r der er travlt Β· Telefon-support

Business

Voksende restauranter + kæder

1499kr/md

Ekskl. moms

Inkl. 75 kr/md til SMS + 75 kr/md til AI

Vælg Business →
Alt i Professional +
Op til 3 restauranter. Større kæde (4+)? → vælg Enterprise
  • Multi-lokation β€” op til 3 restauranter
  • AI menu-import (PDF/foto)UNIKT
  • AI dish-foto generatorNYUNIKT
  • Allergen-AI pΓ₯ billederUNIKT
  • AI demand-forecasting + auto-lagerstyringNY
  • POS-integration (Lightspeed, Onslip)
  • e-conomic bogfΓΈring
  • Voice + WhatsApp ordrer
  • Kiosk-mode + bar-skΓ¦rm
  • TV-displays i butikkenNY
  • Point-loyalty med rabat-indlΓΈsning
  • Gruppe- + catering-ordrer
  • Vagtplan + tip-pool + opskriftsstyring
  • API-adgang + webhooks
  • 15% rabat pΓ₯ alle tryksager
OgsΓ₯ inkluderet

Avanceret statistik + rapporter · Tryksag stock-foto-bibliotek (1000+) · Whitelabel email-domæne · Prioriteret support 7 dage/uge

Enterprise

Store kæder + franchise

Fra2499kr/md

Inkl. 100 kr/md til SMS + AI

Kontakt os Β· skaleres efter lokationer + features

Kontakt salg β†’
  • Alt i Business
  • UbegrΓ¦nset lokationer
  • Custom integrationer (skrΓ¦ddersyet)
  • Dedikeret account manager
  • SLA-garanti (99,9% oppetid)
  • On-boarding + trΓ¦ning pΓ₯ stedet
  • White-label (egen branding)
  • Custom development
  • 15% rabat pΓ₯ alle tryksager

SMS + AI er inkluderet hver mΓ₯ned (kreditten skalerer pr. plan) β€” derudover betal-efter-forbrug. Tryksager fΓΈlger med alle planer, ogsΓ₯ Starter (du betaler kun pr. tryk Β· Pro 10% / Business+Enterprise 15% rabat).

No credit card requiredΒ·30 days freeΒ·Cancel anytime

All prices are excl. VAT

Self-setup
Free β€” get started in 30 minutes
No commitment
Cancel whenever you want
0% commission
Never per-order fees

Need help? We can come out + set up the system physically for 1,999 kr excl. VAT β€” one-time.

Unique = feature no other takeaway systems in Denmark offer

Smaqly Booking — byg salen i 3D og lad gæsten vælge bord
Smaqly's other product
Smaqly Booking β€” just website + table booking

Don't do takeaway? Get a complete restaurant website with table booking that never overbooks. From 299 kr/mo.

See Smaqly Booking

Questions

No, and we don't recommend it. Wolt is still the largest source of new customers in many cities. Keep Wolt for new customer acquisition β€” use Smaqly to move regular customers to your own ordering site without 30% commission. Co-exist, not replace.

Keep your money. Start today.

30 days free trial. No card. No commitment. Live in 24 hours.

Early access now Β· Personal onboarding from the founder

Start free trial

30 days free Β· No card Β· Cancel anytime

Smaqly β€” dit eget bestillingssystem uden 30% provision