smaqly
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Press & brand.

Smaqly is the Danish takeaway system with no commission. Writing about food tech, restaurant operations, or Wolt alternatives? Here’s what you need.

Facts about Smaqly

Founded
2026 Β· Denmark
HQ
Randers, Midtjylland
Product
Takeaway system with no commission for Danish restaurants
Customers
Bringing new customers on board now Β· personal onboarding
Price
399-1499 kr/mo Β· Enterprise from 2,499
Goal
1,000 Danish restaurants in 36 months
Stack
Built on Next.js, Supabase, Frisbii, OpenAI
Data
EU-Frankfurt Β· GDPR-compliant Β· Data Protection Authority-compatible
Competitors
Wolt, JustEat, Foodora, Hungry, MyShop, OrderYoyo
Differentiator
0% commission + customers owned by the restaurant + AI menu import

Management

Photo coming

Adrian Sinclair

Co-founder & COO

COO of Craftory ApS β€” Danish digital agency. Previously built Dreamwall.dk (art print webshop) and 10+ other commercial Next.js platforms. 3,000+ hours self-invested in Smaqly.

Photo coming

Ali Cetin

Co-founder & CEO

Owner of Nagomi and several other restaurants with 15+ years of industry experience. Knows the takeaway economy from the inside β€” brings daily operations from the restaurant into every product decision.

Quotes for articles

"Wolt and JustEat take 25-30% of each order AND own the customers. We take 0% and give the restaurant the customer database. It’s the classic marketplace vs. SaaS dynamic applied to Danish takeaway.

"1,000 Danish restaurants is the goal β€” 36 months. Pricing matches a cafΓ© in Aarhus, not a VC-funded startup in Stockholm.

"AI menu import goes from 4 hours of manual entry to 4 minutes. That’s the kind of productivity gain that allows a pizzeria to switch in an afternoon.

Logos & brand assets

Use logos + brand colors. Contact us for customized formats.

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Smaqly logo (dark)
SVG Β· PNG
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Smaqly logo (light)
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Smaqly icon
SVG Β· PNG Β· 512px Β· 1024px
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Brand colors

Spinach
#2F5D3A
Primary
Tomato
#E84B2A
Accent
Butter
#F5C24E
Highlight
Ink
#1A1F1A
Text
Cream
#F5EBD9
Background
Ink-soft
#4A4F4A
Subtext

Contact press

Are you writing about Danish food tech, restaurant operations, or Wolt alternatives?

presse@smaqly.dk β†’Response within 24 hours on weekdays
Press kit Smaqly β€” facts, management, logos & quotes Β· Smaqly