For Danish restaurants · 2026
Wolt finds the customer.
You keep them.
Smaqly is your own ordering system — so regulars order directly from you, without Wolt's 30% commission. You keep Wolt for new customers. Smaqly takes care of your own.
Built in Denmark · No commitment · 30 days free trial
What most calculations miss
Wolt finds a customer. You pay 30%. That customer orders again, and again, and again — and you pay 30% every time.
A typical Wolt customer orders 6-10 times a year after the first order. That's the hidden loss: the new customer cost you pay over and over again.
Whoever gets their regulars onto their own system pays the new customer out in one order. The rest of the year is pure margin.
Calculate your savings
How much do you save,
when regular customers order directly?
The calculation assumes that 30% of your current Wolt customers will order directly from you next year. Pizzeria/sushi types typically reach 40-60% within 6 months with QR codes + discount flyers + loyalty programs.
No commitment · 30 days free trial · We'll show you exactly how
Here's how it works
Two systems. One kitchen.
You keep both.
Wolt
Keep as today- ✓ Brings in new customers
- ✓ Visible in the Wolt app for the area
- · You pay 30% per order
- · Wolt owns customer data
Smaqly
Your own system- ✓ Regular customers order directly
- ✓ QR code on bag/table
- ✓ 0% commission — fixed price
- ✓ You own the customer, order history, data
No risk. No Wolt revenue you lose. Only additive: regular customers gradually move over, your costs decrease, Wolt traffic becomes a bonus.
4 tactics that work
How to move your regular customers
without losing them.
- 1
QR code on every takeaway bag
Smaqly generates 100 stickers with your logo + QR for your own ordering site. Price ~149 kr via Print materials. The customer scans instead of searching for you in the Wolt app.
- 2
10% discount flyer in the bag
"Next time, order directly from us — get 10% off with the code DIREKTE10." Wolt takes 30%. Even with a 10% customer discount, you keep 20% more than today.
- 3
Loyalty stamp card only on your own system
10th pizza free — only via your own ordering site. Wolt doesn't have that. Regulars quickly learn to order directly from you.
- 4
Google Maps + Instagram bio link
When people search for "[your name] takeaway" they hit YOUR own site first — not Wolt. Smaqly sets up SEO + JSON-LD automatically.
Book 15-minute demo
Show me your Wolt level —
and I'll show you the math.
We will call you within 1 business day. During the call, we will see exactly how much you save + show how we move the regular customers over.
Frequently asked questions
What restaurants ask about
Should I cancel Wolt?+
No, and we don't recommend that. Wolt is still the biggest source of NEW customers in many cities. Keep Wolt for acquiring new customers. Use Smaqly to move your regulars over so you don't pay 30% commission on customers you already have.
How many of my Wolt customers can I realistically move to Smaqly?+
Restaurants with an active QR strategy (bags, tables, receipts) typically see 30-50% of repeat orders move to their own site within 6 months. Pizzerias/sushi types hit 60-80% over 12 months. Cafés/breakfast are lower because customers often order spontaneously.
What happens to my customers if I switch?+
You don't switch — you add. On Wolt, customers are ‘Anonymous customer’ (Wolt owns them). On Smaqly, YOU own the name, phone, email, order history. You can send SMS/email campaigns directly. That's the long-term gain.
How long does setup take?+
30 minutes. Send the link to your Wolt page, and our AI reads the menu and automatically creates all dishes, categories, allergens, and prices. Upload your logo + a hero image. Your own ordering page is ready.
What about delivery — can I use Wolt drivers?+
For Wolt orders: yes, automatically. For your Smaqly direct orders, you have three options: (1) your own drivers via our driver app, (2) Wolt Drive (they offer delivery only without commission on the food), or (3) pickup-only. You set the delivery zones and fees yourself.
What does it cost?+
From 399 kr/mo (Starter). Most choose Professional for 699 kr/mo which includes POS, loyalty, unlimited orders, AI menu import, and all 10 storefront templates. No commitment — cancel anytime. 30 days free trial.
Every month you wait, you pay Wolt 30%
of your own regular customers.
30-day free trial. AI imports your menu in 2 minutes. You only pay if you decide to continue.